Mexican Lotería | TikTok

Upon entering the dynamic Mexican market, TikTok, as a newly arrived brand, faced the crucial challenge of forging an authentic and deep connection with its vibrant community of creators on the platform. We needed to go beyond mere functionality and immerse ourselves in the culture.

Inspired by this powerful cultural and digital synergy, we conceived and brought to life the 'Mexican TikTok Loteria.' This wasn't just an adaptation of a traditional game; it was an ingenious cultural metaphor and an engagement tool that transformed platform dynamics into a playful, familiar experience. Every card, every 'gritón' (caller), and every 'tabla' (board) in our Loteria resonated with those everyday TikTok interactions—from the 'like' to the 'challenge'—turning digital engagement into a deeply rooted celebration

Role: Creative Art Director
Agency: Monks

Credits:

ECD: Paulo Yanaguizawa 🇧🇷 / CD: Melissa Castagnari 🇧🇷/ CW: Ilse Torres 🇲🇽/ Art Director: Ed Waldron Col

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