Monsters Are Real | Zalva Water

Our planet is facing different monsters, such as global warming, deforestation, poaching. But many people don't think these are real monsters. Zalva Water, the brand that protects the environment, wants to talk to a generation who do believe in monsters:Children. This is why we've created a collection of bedtime stories made with recycled paper an ecological inks, where we portrayed the main environmental problems as the monsters in the stories: Usqu's terrible night, Dark Deforestation, Evil Machines and Infernal Paramo.

MullenLowe SSP3 Colombia

Client: Zalva Water| AbInvev
ECD: Juan Pardo/ Diego Muños
Creative Director: Nestor Benjumea / Lupas Celis
Creative Team : Sebastian Tellez, Marcela Vasquez, Rony Saavedra, Edna Waldron

3D Artis: Omar Galvis

Motion design : Sebastian Bernate y Juan Rivadeneira

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