/ Role: Art Director & Illustrator
Agency: MullenLowe SSP3
Agency: MullenLowe SSP3
Our planet is facing different monsters, such as global warming, deforestation, poaching. But many people don't think these are real monsters. Zalva Water, the brand that protects the environment, wants to talk to a generation who do believe in monsters:Children. This is why we've created a collection of bedtime stories made with recycled paper an ecological inks, where we portrayed the main environmental problems as the monsters in the stories: Usqu's terrible night, Dark Deforestation, Evil Machines and Infernal Paramo.