S.H.E.-PANTENE

Women have been transforming the world every day in ways both big and small. But you wouldn’t know it from search results because society has taught search engines to become biased. That’s why Pantene created S.H.E. Search. Human. Equalizer. Transforming the way we search by removing the bias. S.H.E is a browser extension that operates on the search backend, filtering and repositioning results to yield more accurate representations. Every search with S.H.E. counts to influence Google’s relevance algorithm, giving women’s transformations the visibility they deserve, and allowing future generations to see what's possible. Together we can change our search behavior on a global scale. Because great change is powered by the small actions we take every day.