/ Role: Creative Art Director
Agency: Grey West.
Agency: Grey West.
S.H.E. ✸Pantene✸
S.H.E. is the first Search. Human. Equalizer, impacting the way we search so cultural biases are not reflected. Right now in search, women's achievements aren't appearing when you search "greatest engineers" or "famous painters." SHE was created to raise awareness around the bias and accurately reflect women's achievements. We launched Pantene's S.H.E. with a full page takeover of U.S.A. Today and a film.
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