/ Role: Art Director
Agency: Sancho BBDO
Agency: Sancho BBDO
Strenght Threads ✸Finesse yogurt✸
After women undergo breast removal surgery, their upper body loses strength and mobility, and if they do not start recovery therapy early, the body accumulates lymph that can generate lymphedema that totally limits mobility. That is why we turned the scarf, a symbol of breast cancer, into a symbol of recovery that accompanies women until the end of their fight. Created with an elastic material so that in addition to protecting their heads, they can also perform strengthening therapies anywhere.
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