/ Role: Art Director
Agency: MullenLowe SSP3
Agency: MullenLowe SSP3
Herstadiums ✸Aguila Beer✸
The most emblematic stadiums in the world have always been named after men, for their achievements, talent and history. But what about women? In Aguila we believe in the strength of a more egalitarian soccer, and to demonstrate that women deserve this recognition just as much, we decided to put their names at the top of Colombian soccer. In the final of the women's league and for the first time in the history of the country, we changed the name of a stadium, and we named it after the precursor of women's soccer: Myriam Guerrero.
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