Shaping the Paramo ✸Zalva✸

Inspired by the idea that páramos are the most important source of water in the world, and that 50% of them are located in Colombia, we developed a visual system that transforms this natural wealth into a clear and tangible promise of conservation. The concept is built on a simple yet powerful equivalence: 1 m² of páramo protected for every bottle sold. To make this promise visible, we created a modular graphic language in which each square meter becomes a visual unit. The system is constructed using geometric shapes, icons, and patterns inspired by the páramo’s flora, fauna, and landscapes, reinterpreted through a contemporary aesthetic. As the modules are activated and progressively filled with these elements, the system visually reflects how each individual action contributes to the ongoing conservation of the ecosystem.

/ Role: Creative Art Director & Designer

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